Destination branding: what it is and in which way hoteliers can benefit from it

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Destination branding: what it is and in which way hoteliers can benefit from it Hotels operate in a very competitive market and use several strategies in order to build their online presence and to strengthen their brand identity. Among these strategies, there are the social media management as well as the creation of an online …

How to increase customers’ loyalty through Maslow’s hierarchy of needs

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Increasing your customers’ satisfaction is by far one of the crucial goals which lead both to a greater loyalty degree and, consequently, to more direct bookings. However, customer loyalty is not easy to reach since there are several factors that mainly entail your ability to meet their basic needs. It is though necessary to understand …

How to deal with negative reviews

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93% of travelers argue that online reviews play a crucial role when booking a hotel. Nowadays, hotel managers ought to pay great attention to such a high percentage. The first direct consequence of this trend is represented by a power shift from the hotel, or brand, to the customer. Thanks to online resources, such as …

How to manage a “No-Show” in your hotel

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To tell the truth, a last-minute cancelled reservation or a No-Show without any notification could really drive hoteliers mad. Apart from being a lack of respect for your job, an untimely cancellation can lead to a great economic loss. In fact, in case of No-Show the hotelier has the right to charge the rate relating …

Price and value in the Revenue Strategy

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In one of our latest posts, we have dealt with the identification of your hotel’s competitors but we have also underlined the fact that one of the crucial factors to define your competitive set is the price. Knowing your competitors’ rates definitely allows you to best adjust your pricing strategy. Nevertheless, apart from the price, …

The Fewer, the better: the advantage of small hotels

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Hotels with fewer rooms tend to have higher scores in reviews. This is the data based on some surveys which have been carried out on the major review sites. Why? Sometimes, having better reviews seems to be related to the fact that smaller-sized properties can have a closer relationship with their guests and they are …

Why are hotels afraid of Airbnb?

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Nowadays Airbnb, the platform that connects travelers with people who want to rent a room or their whole house, with its 25 million users and over 1 million accommodation all over the world, represents one of the most frightening competitors of the traditional accommodation facilities. That is the reason why hotels are afraid of its …

How to find out your real competitors

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In the Hotelbrand tool, and even in our blog, we often talk about competitors. But which are the real competitors of a hotel? In this post we will try to answer this question even if, just as in the case of revenue strategies, there are different opinions on this matter. In our case, we will …

How additional services can increase your revenue

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Ryanair has recently announced its intention to give some tickets for free during the next five years. So in which way this renowned low-cost airline is going to increase its earnings? The CEO of the Irish company has stated that selling extra services at the airport will allow to balance out the “loss” deriving from …

How to segment your room prices

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There is no doubt that setting the same price to all of your rooms is by far the worst strategy to optimize the profitability of your hotel. That’s the reason why any hotel manager should diversify the price of his/her rooms according to some factors. 1 Time When implementing the price segmentation of the rooms, …

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